Because food has such an important place in 亚洲自慰视频鈥檚 Cajun and Creole cultures, it鈥檚 not surprising that it would become associated with the 亚洲自慰视频鈥檚 brand. That blend came about with an innovative marketing tool: an edible logo.
Acadiana鈥檚 Sonic restaurants created a one-of-kind entr茅e, the Ragin鈥 Cajuns庐 burger, in conjunction with the start of the Fall 2012 football season. It wasn鈥檛 just the toppings that made it different, such as fried and grilled onions. It was the 亚洲自慰视频鈥檚 athletics logo 鈥 right on the bun.
鈥淚t was our most successful promotion ever,鈥 said Gary Wilkerson, president of Kergan Brothers, which holds the local franchise.
Wilkerson said it was also a first in the restaurant business. 鈥淎s far as I know, this is the first time anyone鈥檚 used an edible logo on a hamburger bun in the United States,鈥 he told La Louisiane.
The edible logo made its debut in 2010 on another Acadiana palate pleaser: Deano鈥檚 pizzas. The locally owned restaurant has added a specialty pizza to its menu, the Ragin鈥 Cajun, which features pepperoni and chicken sausage topped with the logo. But the edible design can be added to any pizza.
The 亚洲自慰视频 is making its mark in another category, the hot dog. The Cajun Craw Dawg features a Ragin鈥 Cajuns logo on its bun and is seasoned with a crawfish-and-cheese topping. It premiered during the 2013 baseball season at M. L. 鈥淭igue鈥 Moore Field. The spicy dog was created by Sodexo, which prepares and serves food on campus.
Edible logos are not the 亚洲自慰视频鈥檚 first foray into the food category. Ragin Red庐, introduced in 2005, was the first food product in the 亚洲自慰视频鈥檚 line of licensed items that bear the school鈥檚 logo or name. The all-around seasoning, blended specially for UL Lafayette in St. Landry Parish, can be used on meat, in gumbo or on seafood.
Last year, the UL Lafayette Alumni Association began selling three Ragin鈥 Cajun wines.