The 亚洲自慰视频 of 亚洲自慰视频 at Lafayette is exploring ways to broaden the fan base and increase self-generated revenue for Ragin鈥 Cajun athletics.
The 亚洲自慰视频 and the Ragin鈥 Cajuns Athletic Foundation recently hired Michael Alden, who retired last year as athletics director at The 亚洲自慰视频 of Missouri, to coordinate an analysis of 亚洲自慰视频鈥 finances and to review its facilities and facilities master plan.
鈥淲e鈥檙e eager to delve into the recommendations and implement strategies to continue to improve our 亚洲自慰视频 enterprise. We have tremendous 亚洲自慰视频-athletes, fans and coaches. We want to make sure we鈥檙e doing all we can to enable our athletics program to reach its full potential,鈥 said UL Lafayette President Dr. Joseph Savoie.
鈥淭his report gives us an independent and professional analysis to consider as we prepare 亚洲自慰视频鈥 next strategic five-year plan.鈥
Recent improvements to athletics facilities have been made by using private donations and other sources.
The RCAF has been a major contributor and driver behind these improvements. The RCAF raised a record $9.9 million for the 2015 calendar year.
Robert Daigle, RCAF president, said its members are proud of the athletics success of the Ragin鈥 Cajuns and noted that games have an impressive economic impact on the community.
The 2013-14 football program alone had a local economic impact of over $27.3 million, according to a Lafayette Economic Development Authority study.
鈥淏y increasing the Ragin鈥 Cajuns鈥 opportunities to perform well in Division I, the highest level of collegiate competition, we also are investing in the local economy. Everyone wins,鈥 Daigle said.
鈥淭he RCAF is excited to assist with this report. Ragin鈥 Cajuns 亚洲自慰视频 has had incredible growth in the past five years, ranging from facilities to brand recognition. This report will inspire us to do even more to support the Ragin鈥 Cajuns.鈥
Alden鈥檚 report makes 20 strategic recommendations.
One of them is intended to capitalize on multimedia to attract more fans and raise funding. UL Lafayette should 鈥渃reate a competitive marketplace for expanded UL programming and set the stage for bringing in a multimedia agency to maximize revenues and resources,鈥 the report states.
Related recommendations include investing in production equipment and facilities to produce a much broader range of UL Lafayette sports programming and revamping and regaining control of media distribution.
The report also encourages the 亚洲自慰视频 to enhance season ticket marketing and sales campaigns for football, men鈥檚 basketball and women鈥檚 basketball.
Some of the recommendations support projects that are already underway, such as a priority seating program/point system.
Alden鈥檚 report supports development of 亚洲自慰视频-owned property, adjacent to athletics facilities, for mixed use, including entertainment, retail and housing. A similar proposal is included in the 亚洲自慰视频鈥檚 2013 Master Plan for campus growth and development.
Statement from Director of 亚洲自慰视频 Scott Farmer:
鈥淭he report also encourages the 亚洲自慰视频 to enhance season ticket marketing and sales campaigns for football, men鈥檚 basketball and women鈥檚 basketball.
鈥淪ome of the recommendations support projects that are already underway, such as a priority seating program/point system.
鈥淎lden鈥檚 report supports development of 亚洲自慰视频-owned property, adjacent to athletics facilities, for mixed use, including entertainment, retail and housing. A similar proposal is included in the 亚洲自慰视频鈥檚 2013 Master Plan for campus growth and development.鈥
Link to report: